The rise of digital tools and content
The research findings demonstrate the significance of digital tools for travelers before, during and even after their journeys. They highlight the need for our $7.6 trillion global travel and hospitality industry to adapt continually to provide responsive, relevant and timely services for customers. Whether young or old, and in whichever continent, providing such digital tools and content is no longer an accessory but an essential means of reaching and engaging with the modern traveler from the moment they search to the moment they return from their trip.
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